Marco Livi — Creative Director and Founder of Specula. Helping brands and organizations evolve without losing their identity through design, strategy and artificial intelligence.

Marco Livi Creative Director
Milano / Pesaro
Open to collaborate

Hi, I’m Marco — let’s get acquainted first

An identity is a hypothesis about the future.

I’m Marco Livi, Creative Director and Founder of Specula. For more than twenty years I’ve designed identities, digital products and communication systems. Today I’m interested in a different question: how can organizations evolve without losing what makes them recognizable? I help brands and organizations navigate change through design, strategy and artificial intelligence.

I could fill this page with logos, awards and case studies. But meaningful work rarely starts from a showcase. It starts from a conversation. That’s why the portfolio isn’t public. If you think we might have something interesting to discuss, get in touch.